February 2021


"Hi! I am Danielle Sims from DlpDesigned. I am a wife, mother and business owner all wrapped into a spunky 5’3 package. I was born in Georgia but lived the majority of my life in Virginia, until 2018 when my family (husband, 2 kids and 2 dogs) packed everything up and moved to Delaware. I love that I am close enough to the beach for a day trip but far enough away that I don’t have to deal with the traffic. Fun facts about me:

  1. My favorite color is purple, although you’d never know it from my wardrobe. 
  2. My favorite Disney movie is Aladdin - and by default my favorite animal is a tiger. But not a normal tiger - a white tiger, because they are so majestic.
  3. Cop shows are my life. However, that also means I know 234234123641 ways to kill someone and not get caught. "


Tell us about DLP Designed and how you got started beading! What made you decide to start selling your beautiful jewelry?


"Beading has almost always been a part of my life. It started when I was 10 as a way for my mother and I to spend quality time together. When I was 14, my father passed away suddenly and beading became my creative outlet. MY mother always knew when something was wrong because I’d sit and bead for hours. Usually by the time I had finished whatever piece I was working on, we had managed to talk out whatever was on my mind. When she passed away in 2014, beading took on yet another meaning for me. Now it is a way to continue to feel connected to her and honor her place in my life." 

What is your favorite thing about what you do?


"My favorite thing about what I do has to be being able to custom make any item to fit my customers needs. Have an allergy to a certain metal? Let me know and I can switch it out. Love my earrings but don’t have pierced ears? I carry clip ons! Have a big event that you can’t find the perfect accessory for? Show me a picture and we will brainstorm styles and colors until we get it just right. The list goes on. I love being able to use my talent to make other people happy."


What are your go-to ways to get out of a funk?


"My go-to’s to get out of a funk varies from day to day but I almost always start with a cup of coffee and some quiet time to clear my head. After that I usually tidy up my bead mat (where all my projects start) because a clean, clear space to work on usually calms the chaos in my brain."


Who are your top 5 favorite Boss Babes- girls that inspire and motivate you?

"**Assuming I can't use you as my fav.**

@nicolejboutique because she constantly shows how real her life is with running a business and homeschooling kids

@thegypsyblues because she shows up in her stories - the good, the bad and the magical. You see it all. 

@righthandglam because her tips and tricks for instagram are epic. And she doesn’t sugar coat. 

@lisamhauck because she has been thru so much in her life and she KEEPS SHOWING UP for herself. I am here for it.

@chasingwonderment because she gives me hope that running a small business with tiny humans isn’t always a dumpster fire and that taking a few minutes to myself can actually keep every one around me happy."


What inspires you to create/what gets you in a creative mood?


"Nature always gets my creative juices flowing! I love getting out of my comfort zone and out into the world. The colors of flowers as they start to bloom, the leaves as they change, the way the tree limbs hold onto icicles - they all inspire me to create works of heart."


What are your top 5 favorite motivational quotes, and why?


"“Be the change you want to see in the world” - The world can be a scary place. There is a lot of hate and confusion. If I can be the reason someone smiles and is a little less bitter, I want to do whatever I can. 

“If you think you can, you can. If you think you can’t, you can’t. Either way, you’re right”  The Little Engine That Could is an amazing story for tons of reasons, however this one is my favorite. If you believe in yourself enough to try, then chances are you will succeed. If you are so afraid of failure that you don’t even try - then all you’ve accomplished is failure. 

“Small business isn’t for the faint of heart. It’s for the brave, the patient and the persistent. It’s for the overcomer.”

My word for 2020 was overcomer. This quote reminds me of how far I have come and how much further I will go.

“Doubting yourself is normal. Letting it stop you is a choice.”

Everyone suffers from some sort of doubt. For some - it’s crippling. However, it doesn’t always have to be. I can choose to stop in my tracks or push through my doubts and insecurities. 

“Be the kind of person that makes other people want to up their game.” 

I love pushing people around me to do better - to be better. I am never in competition with anyone else, I will always want others to succeed. If I can push someone to that - I am all in."

If you could give one piece of advice to babes just starting out on their own businesses, what would it be?


"Do it scared. You are never going to be completely ready. Just jump in - figure things out while you go. You got this."


What are your goals (big or small!) for the future of DLP Designed?

"I want to continue to grow the wholesale part of my business.I love talking to boutique owners and getting their input. Every boutique has a different target market and ideal customer so its a challenge to come up with things that fit their brand.I love that about my business.

One of my larger goals is to have a DlpDesigned piece shipped to every state. I even have a blank map of the US in the back of my custom planner to help track!"


What is your support system like, and how important are they to your business?

"Well, there are the obvious ones: my husband, my kids and my sister. But, there’s more to it then that. One of the biggest fears I had when moving from Virginia it Delaware was leaving every person who has ever supported me. I was terrified that I wouldn’t be able to function with out seeing them on a regular basis. However - what I didn’t count on was my tribe actually growing. I still have my core group of friends and family from Virginia, but I have met so many great people here who I wouldn’t trade for the world. My entire support system pushes me to create different and better things. I am constantly sending pictures of what I am currently working on to gauge interest or if it even looks remotely close to what I was going for. I may be a “one woman show” but without my support system, DlpDesigned wouldn’t exist."


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