November 2019


“Hiiiiii! My name is Sophie Martinez! I’m born and raised in Sussex County, Delaware. I love to work hard and travel as much as I can! I love seeing the different ways of life everywhere I go. Unlike most, I LOVE Delaware. The beach is my happy place... but so is Dunkin’! Fun fact, my Dunkin’ order is a caramel + blueberry iced coffee. I’m also bilingual, my mom is Caucasian and my dad is Mexican + Puerto Rican. I love how diverse I am, plus the cultures I am able to be part of and experience.”


Instagram: @peachykeensalon


Tell us about your business, where it's located, and how long you've been doing everything you do! 

We opened our doors in August 2019! I couldn’t be more excited. We are located in Milford, Delaware to the left of Easy Speak Spirits! This has been a dream of mine since the beginning. I started my journey two years ago fresh out of high school. 

You recently opened your own salon- CONGRATULATIONS! It's so dope. Tell us a little about how that process was, and what made you decide to open your own salon. 

Before pursuing lash extensions as a full time job, I was working as a waitress. I was so over it and I was unhappy with college and everything in my life at the time. Doing lashes full time was a risk I was willing to take, so I did! I began working from home (thanks mom for letting me take over the laundry room lol) and the dream of opening a real salon was something I was driven to make happen. It wasn’t something that was easy. I had people in my life telling me that I should just keep working from home, that I didn’t need to open a salon, pretty much everything negative they could say, they did! So, I removed those toxic people from my life, and that’s when the magic happened-  literally! Immediately I was approved for the lease, the loan, all the things. From there it was a whirl wind to get the ball on construction going and getting everything ready for the grand opening. All while being a full time 9-5 student. I had many long nights working to get the salon set up with only two hours of sleep then going to school. I wouldn’t trade it for the world! 

Where did you learn how to do what you do? Would you recommend the place you received your education? Why or why not? 

Ahhhh, this is where it gets cringy! I started my business in 2017 only doing updos and makeup on the side while I was in nursing school. 🤭 From there, I began picking up with the business and getting booked! Samantha Jane, reached out to me from the beginning and asked me to be her make-up artist. I was ecstatic! I was working with more people, and they kept telling me I should do these things called lash extensions. I was like what are thoseeeee?! So young and dumb me did a quick google search and somehow I found the brand who ironically I’m certified through now. I ordered a kit, watched their YouTube videos and practiced on my friends. I taught myself how to apply classic and volume lashes with the help of the internet. This was not enough for me though. I wanted to be a professional. I didn’t want to work from home. So I enrolled myself into cosmetology school. My year at cosmetology school was probably the hardest year of my life. And I’m not being dramatic. I received my classic, volume and hair extension certifications through the school. Now, would I recommend it? This is a tough question for me to answer. I went through a very dark time while I was in school. In my personal life, as well as my school life. It’s crazy to look back and see how sad I was, and how dark my life was and it’s a great feeling to finally be on the other side. The environment of the school I attended was extremely toxic. Although, the education is phenomenal. You won’t get an education like that anywhere else. The school truly prepared me for the “real world” and taught me everything I know. So, yes I would recommend the school. But just know, it’s not for the weak. You have to stay strong, stay true to yourself, and remind yourself why you started. That’s the only way I made I through. My passion for doing hair and lashes was stronger than all of the surrounding negativity. 


How do you stay motivated? Where do you draw your inspiration from? 

My biggest motivation is the fact that I want more out of life! One thing my mama taught me, never settle for less. The opening of the salon is only the beginning.  🍑✨

But, I also get inspiration by attending additional educational classes. It always sparks a little flame inside of me and my creative juices get flowing. 

Have you always wanted to be an entrepreneur? If so, did you always think you'd be in the beauty industry? If not, when did you know you wanted to be an entrepreneur?

Since I was in middle school I wanted to do hair and makeup for the stars and work in Hollywood ✨ haha! Reality check! But yes, this industry has always caught my attention. Although, I went to a technical school and I graduated in 2017 with my CNA. My parents made it seem to me like my only option was going to college and getting a degree. This would mean that I was successful. I was your typical college student just going through the motions and being there only to make my parents happy. Finally in January 2018, I changed my major from nursing to marketing because my parents wanted me to have a degree. Later that semester, I dropped out of college without telling my parents. I just couldn’t do it anymore. I had already started doing hair, makeup and lashes the fall of 2017, and I was ready to start doing what made me truly happy. This is when I enrolled in cosmetology school. Not having a college degree was something that was difficult for my parents to accept in the beginning but now they’re my biggest supporters!  


Who are some of your favorite inspirational women? What makes you admire them? 

My favorite inspirational woman is my mom!! As cheesy as it is, she is! My mom is my best friend. She was a teen mom so I would say she’s more like my sister lol. She did it all by herself. She moved to Delaware by herself at the age of 18 and built a life for us here. We have struggled to get where we are at. My mom always taught me to be humble and never settle for less. So here’s her profile lol ;)  @delawarechicken 

What challenges have you faced, so far, as an entrepreneur? How have you overcome them? 

My biggest issue with being an entrepreneur is not knowing when to separate work and home life! This is something I still struggle with. I find myself in bed answering clients after a long 12 hour day of working. I just don’t know when to stop working!!!!! 


What advice would you give bold women starting out where you began? If you could tell your pre-entrepreneur self anything, what would it be? 

Oh jeez, I would say definitely do what sets your soul on fire 🔥 at the end of the day, it’s  you who is going to work everyday, not your parents! They will see that you’re happy and that’ll make them happy! 

But, I would also tell any one who is thinking about doing lashes or cosmetology definitely get an education and certification before you start working. I know I started out self-taught, but I wish I had been educated before I started. This would have made my journey so much easier. Plus, you are more credible as a professional! 

Tell us about any of your huge future goals!  

Short term, I’m beginning to hire employees! Something I never thought I’d do in my wildest dreams. Eventually I want to have 2 hair stylists, 1 lash technician, 1 makeup artist and 1 assistant. We’ve already got a hairstylist and makeup artist hired! I can’t wait to see who else we’ll add to the Peachy Keen Team! 

In the future, I want to open up more Peachy Keens! Who knows when that will happen, but it’s a little idea now. I’m excited to see what the future holds. 🍑🧡

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